Virgin Holidays - 'Ask For The World' Integrated

Virgin Holidays created a campaign encouraging customers to ‘Ask for the World’. 
The new line plays directly to the brand’s strengths in worldwide travel. It also reflects a solid commitment to service and tonally sits well with the increasingly demanding nature of the UK holidaymaker. Starring singer and entertainer Charlotte Church, she performs a new take on the song “I want the world” (originally performed by the demanding Verucca Salt character in the 1971 production of Willy Wonka and the Chocolate Factory). 

Copywriter: Jason Cascarina