Virgin Active/Virgin Holidays Cross promotion - social/instore

Everyone wants to get fit for the beach. So, this joint venture between Virgin Active and Virgin Holidays helps people do exactly that in a very kitsch, tongue in cheek way. We created some films on Virgin Holiday and Virgin Active socials and posters in Virgin Holiday stores and Virgin Active gyms.

Award - The Travel Marketing Awards UK - Best use of affinity marketing and sponsorship.

Agency - Elvis | Copywriter - Daniel Headey