Sainsbury's 'Back to School' social campaign

Following on from the successful ATL promoting Sainsbury’s durable back to school campaign, we created a series of social films. These showed kids testing their uniforms, stationery and various school accessories in a fun, quirky way.

Agency - AnalogFolk | Copywriter - Daniel Headey

Kids' lunch boxes always need inspiration. A floppy, wimpy sandwich just won't cut it. Look, the TasteATron says so. So that's final then.

Pens. They're always running out (or being nicked by the school bully). Well, not this one. Mum won't need to buy another one for a while.