NATURES MENU

We were tasked to make some noise at Crufts. We wanted to create something BIG that would cut through all the usual dog stands and get noticed. Hmmm, what can we say… I know let’s talk about dog poo. Just so happens your dog’s poo is a great indicator of their health and by feeding your dog’s Raw, their poo’s will become smaller, firmer, less smelly and easier to pick up. So, we created The Poo-Bag Challenge. Just sign up for a free two-week trial with natures Menu Raw food and notice the difference. How did we bring this to life? With a giant poo-bag of course.

This was supported this with a host of social assets.

The results were extraordinary with over 14,000 people signing up over the duration of Crufts. Social coverage reached 500,000 over two days and 100 pieces of coverage including a Channel 4 report generating a PR value of £177k.

Copy Writer: Leigh Wallace