As part of McLaren and Velo’s LOVE THE UNEXPECTED campaign we were tasked to create a short docu-film about a McLaren super fan with something exceptional about them. We found just the guy: Florian Weber, aka Paper Legend, ex-car designer and master paper artist. Florian makes small-scale paper models of legendary cars, but it turns out he’s always had a dream – to create a full-scale paper sculpture of a McLaren F1 inspired car. So we decided to help make his dream come true.

Copywriter - Johnny Cooke

Grassroots football clubs beat at the heart of their local communities, the glue that binds them together, but many of the UK’s 43,000 grassroots clubs are under threat from lack of funding and facilities. Over 5,000 are likely to close this year alone. (2022)

However, a few clubs are surviving and thriving through their innovative use of creativity and tech, like Baiteze Squad from East London, who only 3 years after forming are the current FA Sunday Cup holders with over 50 million views of their creative online content. Bossing it on and off the pitch. So how can we learn from Baiteze to help many more clubs to thrive?

Working with The Elephant Room we created the Samsung Grassroots Academy – the world’s first football academy that doesn’t teach tactics and skills, but instead teaches grassroots clubs to win hearts, likes, fans, and followers by harnessing the power of their creativity with Samsung technology.

And to kick it all off we collaborated with Baiteze to create a promo film to inspire and motivate our audience.

Copywriter - Johnny Cooke

Wayfair have got so much awesome stuff it’s been causing couples conflict on what to choose. We decided to embrace that conflict and have a little fun with it.

Copywriter - Johnny Cooke

AMEX wanted to make an appeal for people all over the UK to help their suffering high streets by 'shopping small'.

But how?

We realised that online or big-chain shopping can be convenient – but it can also be isolating, and we human beings need to make connections for our well-being. And for this we need look no further than our high streets, where there is so much more value than we might assume.

TV, RADIO, OOH, PRINT, AMBIENT

Copywriter - Johnny Cooke

Halloween is a great time for kids. And This Halloween Sainsbury's wanted kids to really get into character.

We made Sainsbury’s Halloween costumes interactive with Spooky Speaker - a free smartphone app brought kids characters to life in a spooky and unique way for Halloween. The app used voice distortion technology to transform speech, simply by recording a phrase and playing it back in one of 6 spooky voices, complete with wonderfully animated mouths to match each of the costumes available in-store.

Our app featured in the top 100 free chart on iTunes. Ad agency AMV:BBDO created a TVC to promote the app for the following Halloween.

Working with AMV BBDO, we brought Qatar Tourism’s new positioning, "Feel More in Qatar,’” to life by building a warmer, more positive connection with the country. Our campaign followed a family who arrives feeling a bit disconnected but, with the help of playful cartoon sprites, experiences the magic of Qatar’s landscapes and adventures, reconnecting along the way.

We pitched a main film plus three character-focused side films. With Oscar-winning cinematographer Wally Pfister directing, we captured Qatar’s hidden wonders in a heartfelt, cinematic way.