As part of McLaren and Velo’s LOVE THE UNEXPECTED social campaign we were tasked to create a short docu-film about McLaren super fans with something exceptional about them. To lead the campaign we found just the guy: Florian Weber, aka Paper Legend, ex-car designer and master paper artist. Florian makes small-scale paper models of legendary cars, but it turns out he’s always had a dream – to create a full-scale paper sculpture of a McLaren F1 inspired car. So we decided to help make his dream come true.

Writer - Johnny Cooke / Agency - The & Partnership

AMEX wanted to make an appeal for people all over the UK to help their suffering high streets by 'shopping small'.

But how?

We realised that online or big-chain shopping can be convenient – but it can also be isolating, and we human beings need to make connections for our well-being. And for this we need look no further than our high streets, where there is so much more value than we might assume.

TV, RADIO, OOH, PRINT, AMBIENT

Agency - Ogilvy

Grassroots football clubs beat at the heart of their local communities, the glue that binds them together, but many of the UK’s 43,000 grassroots clubs are under threat from lack of funding and facilities. Over 5,000 are likely to close this year alone.

However, a few clubs are surviving and thriving through their innovative use of creativity and tech, like Baiteze Squad from East London, who only 3 years after forming are the current FA Sunday Cup holders with over 50 million views of their creative online content. Bossing it on and off the pitch. So how can we learn from Baiteze to help many more clubs to thrive?

Working with The Elephant Room we created the Samsung Grassroots Academy – the world’s first football academy that doesn’t teach tactics and skills, but instead teaches grassroots clubs to win hearts, likes, fans, and followers by harnessing the power of their creativity with Samsung technology.

And to kick it all off we collaborated with Baiteze to create a promo film to inspire and motivate our audience.

Agency - The Elephant Room

We created a playful ad that taps into a universal truth - when there’s too much good stuff to choose from, making a decision isn’t always easy, especially for couples. We imagined a world where shopping for the perfect piece leads to some lighthearted (and slightly over-the-top) domestic disputes.

From clashing tastes to friendly tug-of-wars over furniture, the ad brings this idea to life in a fun, relatable way—because when there’s so much choice, a little conflict is inevitable. But don’t worry, in the end, everyone wins with Wayfair.

For Qatar Tourism’s "No Football. No Worries" campaign, we were tasked with creating a series of fun and unexpected films starring none other than legendary Italian footballer Andrea Pirlo. But this wasn’t about football – it was about showing how much Qatar has to offer when the game’s not on.

We put Pirlo in the middle of some amazing Qatari adventures: sandboarding down the dramatic dunes of the Inland Sea, exploring the stunning Museum of Islamic Art, and even kitesurfing at the pristine Fuwairit Kite Beach. The result? A humorous and feel-good campaign that proves Qatar’s world-class experiences go way beyond the pitch.

Agency - AMV BBDO

Halloween is a great time for kids. And This Halloween Sainsbury's wanted kids to really get into character.

We made Sainsbury’s Halloween costumes interactive with Spooky Speaker - a free smartphone app brought kids characters to life in a spooky and unique way for Halloween. The app used voice distortion technology to transform speech, simply by recording a phrase and playing it back in one of 6 spooky voices, complete with wonderfully animated mouths to match each of the costumes available in-store.

Our app featured in the top 100 free chart on iTunes. Ad agency AMV:BBDO created a TVC to promote the app for the following Halloween.

Agency - AnalogFolk

Nature Valley | "The Court Is Yours"

Nature Valley - ‘the court is yours’ integrated campaign

The Court is Yours. An integrated campaign with a simple objective; get more people to play more tennis, more often. It doesn’t matter how bad, or mad you are, just pick up a racket and play at your local park, club or even against your garage door. Get out there and make the court yours. We also teamed up with champion Joanna Konta, the current British number one. The campaign launches Nature Valley’s™ new Coconut and Almond flavour protein bar and is led by 60 second content film, social campaign and OOH which brings to life the real, everyday side of tennis with park players young and old – the hits, the misses and mini-fist pumps.

Agency - Space | Copywriter: Daniel Headey

We brought Qatar Tourism’s new positioning, "Feel More in Qatar,’” to life by building a warmer, more positive connection with the country. Our campaign followed a family who arrives feeling a bit disconnected but, with the help of playful cartoon sprites, experiences the magic of Qatar’s landscapes and adventures, reconnecting along the way.

We pitched a main film plus three character-focused side films. With Oscar-winning cinematographer Wally Pfister directing, we captured Qatar’s hidden wonders in a heartfelt, cinematic way.

Agency AMV BBDO | Copywriter - Johnny Cooke